Seasoned Studio Programs
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Pricing Starter - 12 Weeks
Need to dial in your numbers ASAP? Time is of the essence with the 12-week Starter Program, designed to quickly evaluate and recalculate your pricing and money management systems so you can start turning a profit.
Together, we will:
- Evaluate the profitability of your current pricing
- Calculate exactly what you need to charge to be profitable using the Pricing Overhaul® method
- Build your studio’s membership
- Establish recurring revenue
- Include an Owner’s Salary in your pricing so you can get paid ASAP
- Create a buyer-targeted sales strategy so you can roll-out your pricing with confidence (and conversions!)
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Ops Starter - 12 Weeks
Sales, operations, and team management make up the inner dynamics of your studio business. Incremental changes in these processes can address dips in revenue, communication errors, and retention of clients and team members alike.
Together, we will:
- Detail a sales process for transitioning high-value clients from package to membership
- Take your team to the next level, whether your business model relies on rentals, independent contractors or employees
- Develop guidelines for interviewing, onboarding and retaining your dream team
- Outline SOPs (Standard Operating Procedures) for every role in your studio
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High-Level Mentorship - 12 Months
Bring structure and systems to your studio and watch it soar. The High-Level Mentorship provides a full year of tried-and-true guidance as we rebuild your studio’s foundation from a place of order, profit and vision.
In addition to everything in the Pricing and Ops Starter Programs, we will:
- Establish a lead management system complete with spreadsheets, conversion metrics and scripts for every touchpoint
- Detail a successful sales strategy that is customized to your ideal client
- Take your team to the next level with an independent contractor to employee transition plan
- Establish processes on how to interview, onboard, evaluate and develop your dream team
- Develop and refine Standard Operating Procedures for every role in your studio
- Audit your studio’s brand, culture and reputation online, within your professional community, and in-studio
- Increase your studio’s utilization
- Train your entire studio team on their role in the sales process
Seasoned Studio Success Stories
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Seasoned Studio Success Stories *
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Assisted a long-time Pilates studio owner as she transitioned a seasoned team of Independent Contractors to employees. This involved calculating historic contractor pay against employee payroll costs. The result? A win-win for studio and team alike. (Yes, this is possible!)
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Overhauled the rental model for a single-modality studio in a major metro area, including its pricing, policies and processes. I helped evolve their studio from a Google calendar and Venmo/Zelle-based structure to a single structure for scheduling, payment processing and waiver management. Structure = freedom, and the owners are now able to run a profitable studio from the other side of the globe.
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Coached a busy home-business wellness professional through a lease negotiation and grand opening of her first commercial space. This involved writing a detailed business plan to secure financial support, equipment and studio construction planning, revenue forecasting, and pricing rollout strategies galore.
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Guided a busy studio owner to refine her pricing, draw an owner’s salary and reduce her team’s reliance on her… just in time for her first baby’s arrival.
FAQs
What is a seasoned studio?
This is a business with 1-5 years of operations under their belt with a team or community of professionals working in a commercial space.
How do I know if I need a business coach?
Symptoms may include: chaotic and disorganized days; working without pay; a lack of cohesiveness with your team; revenue coming in but nothing left at the end of the month. These are just a few of the reasons to seek a business coach.
How can you help?
I help by providing operational and financial guidance for boutique business owners. The coaching tools I provide are rooted in traditional business systems, organizational structure and good ol' fashioned math.
Do you only work with Pilates studio owners?
I work with business owners across a variety of service-based businesses, including Massage Therapists, Concierge Medical Doctors, Acupuncturists, Licensed Professional Counselors, Personal Trainers and Nutritionists. Simply put, if you offer time-based services, I am your gal.