pilates studio business coach

I love being a boutique studio coach

But it wasn’t my first professional career.

It all started with a Journalism degree and a subsequent 14-year career as a freelance copywriter.

During those years, I found immense joy in teaching Yoga and Pilates classes before and after work. But it was so much more than a side job—it had become my life’s passion. So in 2009, I made the leap—leaving behind my writing career to turn my love for teaching into a Pilates and Gyrotonic studio.

It’s been quite a journey.

The path hasn’t been without its challenges. Passion and hard work can only take you so far before burnout creeps in, especially when you’ve invested your savings and dreams into something new.

I know that pressure—the feeling that failure simply isn’t an option.

Thankfully, with the guidance of a few remarkable business coaches, I found my footing. What began as a small home studio grew into a thriving downtown Austin location, complete with a talented team and a sustainable business model.

I’ve experienced many seasons of running a boutique studio, each with its own unique rewards and challenges. Today, I’m honored to guide a small circle of clients who are navigating similar paths, helping them uncover the personal and professional fulfillment that’s possible in this industry.

Whether you’re launching your first commercial studio, growing into new opportunities, or refining what you’ve built, I’m here to walk alongside you.

Wishing you ease, joy, and prosperity every step of the way.

  • You have an incredible and creative studio owner business mind. Your unique gift and service is so needed in our industry.

    -Lindy, Owner of Authentic Pilates

  • Your program was fantastic for me. It’s exactly what I needed to start taking my business seriously—to take it from a hobby to a business. I’m loving the spreadsheets you put together so I can easily understand what numbers to look at without going through the pain of figuring it all out myself.

  • The 12 weeks I spent with Amanda felt like a roadmap to success. Through her private coaching program, she guided me through the creation of a complete business plan unique to my own personal data and designed to generate a real salary. Amanda is knowledgeable, experienced, compassionate, and a delight.

    Amy, Studio Ruby